Work Experience

Throughout a distinguished career spanning over a decade, Rachel has demonstrated a remarkable ability to drive growth, optimize operations, and deliver exceptional results. From founding Let’s Do This, LLC and providing strategic consulting to both small businesses and global clients to co-authoring a report with Techstars & SHRMLabs and holding key roles at Ticketmaster, her expertise in marketing strategy, operations, and business development has consistently led to impactful outcomes.

Let’s Do This, LLC

June 2011 – present

Independent Strategic Consultant
LDT delivers cutting-edge solutions and operational excellence to a diverse portfolio of clients, ranging from small businesses and startups to global organizations. Specializing in strategic marketing, omnichannel solutions, user experience design, product innovation, interactive design, and event operations, LDT offers a comprehensive suite of services that includes go-to-market strategy, data-driven marketing and content strategy, customer journey analysis, operational optimization, compelling data-driven storytelling, brand management, and immersive experiential marketing. Focuses include:

• Emerging Technology & Startups
• Marketing & Sales Enablement
• Product Development
• Operations & Process Design
• Entertainment
• Healthcare
• Hospitality & Tourism
• Non-Profit

Techstars Workforce Development Accelerator

December 2021 – March 2022 | Denver, CO

Venture Associate

• Provided strategic consulting services to a diverse portfolio of 12 companies, offering expertise in go-to-market strategies, product-market fit, customer journey analysis, and ideal customer profiling.
• Co-authored a report with Techstars & SHRMLabs, focusing on critical aspects of employee wellbeing and the future of work, distributed to 300k+ HR professionals in the Society for Human Resource Management (SHRM).   » Read Report
• Collaborated closely with the Techstars Managing Director & Program Director to develop a comprehensive post-accelerator Impact Report that synthesized key findings, results, and data insights across the portfolio of companies.

Access Venture Partners

June 2021 – October 2021 | Denver, CO

Venture Associate

• Conducted extensive B2B SaaS sector research, including in-depth analysis of market trends, competitive landscapes, and emerging investment themes.
• Developed comprehensive market maps to identify strategic investment opportunities and potential partnerships for the firm.
• Led due diligence efforts, assessing the viability and potential of investment deals through analysis of financial data, market dynamics, and competitive positioning.

Ticketmaster

November 2017 – September 2020 | Los Angeles, CA

B2B Marketing Manager | B2B Product Marketing Team

• Launched and managed “The Pulse,” Ticketmaster’s B2B Weekly Client Newsletter leveraging Pardot for automation and personalization tailored to each business segment to disseminate product updates and essential resources to a large subscriber base in North America
• Developed and implemented multi-layered marketing strategies and product-partner campaigns, harnessing the power of marketing automation, Salesforce, and Pardot, thus bridging the communication gap between the marketing, product, and account management teams to drive client awareness and B2B business opportunities to meet acquisition, growth, and retention benchmarks through content strategy and thought leadership on B2B website, events, blog, and communications
• Orchestrated internal educational webinars for Ticketmaster North America, fostering an environment of continuous learning and professional development.

Event Marketing Manager | B2B Events Team

• Played an instrumental role in nurturing cross-functional relationships with key internal stakeholders across various teams, including events, design, product marketing, communications, and Salesforce, to enhance inter-departmental collaboration, knowledge and resource sharing, strategic planning, and integrated project management and operational systems.
• Championed the rollout of customized Salesforce architecture and QR technology to optimize event reporting, enable personalized content strategy, expedite on-site check-ins, and elevate the event experience for Ticketmaster clients.
• Analyzed annual event performance data from over 15 client events, conferences, and tradeshows, leveraging insights to formulate strategic recommendations for senior leadership, influencing future programming.

Corner Kitchen Catering

April 2014 – May 2016 | Asheville, NC

Catering Director

• Implemented systematic improvements to internal processes, resulting in enhanced operational efficiency, and increased sales conversions by 200% in a single season, representing significant business growth from 280 events in 2014 to 530 events in 2015.
• Led the business to win prestigious accolades, including the Asheville Chamber of Commerce Sky High Growth Award and Mountain Xpress #1 Caterer in WNC in 2016.
• Successfully managed diverse aspects of the business, including front-of-house operations, sales, finance, account management, payroll, client invoicing, equipment inventory, and staffing/scheduling for a team of 50+ employees.
• Developed and executed high-impact strategies to drive business development initiatives, establish valuable industry relationships, and create new revenue channels through a robust referral network with regional partners.

CreativeAllies

August 2011 – October 2013 | Asheville, NC

Account Manager, Marketing Strategist, & Creative Lead

• Played a pivotal role in driving the growth of the designer community and expanding the email subscriber base over two and a half years.
• Demonstrated expertise as an account manager, collaborating closely with a diverse range of bands, brands, and festivals to develop and execute bespoke content strategies and creative solutions.
• Cultivated a mastery of resource utilization, digital strategy, and integrated marketing, specializing in designing and implementing data-driven multichannel campaigns across various platforms, including web, social media, email, and traditional marketing channels.

Education

Education has played a pivotal role in helping Rachel sharpen her craft and shape her professional journey, as she consistently pursues opportunities to challenge herself and expand upon her skill set and knowledge base. The diverse range of educational experiences she has undertaken has been foundational in fostering a growth mindset and creative approach that empowers her to tackle complex challenges and thrive in dynamic environments.

University of Colorado Boulder

Master of Business Administration, Leeds School of Business
2020 – 2022

• Gamma Beta Sigma, MBA Honors Distinction – top 20% of graduating class
• 1st Place in 2021 Daniels Fund Interdisciplinary Ethics Tech Case Competition
• 2021 Daniels Fund Ethics Initiative National Case Competition Participant
• Vice President, Evening MBA Association
• Graduate Associate, Professional Mentor Program

University of North Carolina Asheville

BA New Media + BA Spanish
2007 – 2011

• Concentration in Interactive Design
• Honors Distinction, Cum Laude
• Student Body Vice President, Student Government Association
• 1 of 4 student representatives for the Universities of North Carolina Association of Student Governments
• Omicron Kappa Delta, a leadership honors society comprised of students in the top 35% of their academic class
• Sigma Delta Pi – Lambda Gamma Cápitulo, the National Collegiate Hispanic Honor Society
• Phi Eta Sigma, the nation’s oldest honor society for undergraduate students

Volunteer Experience

Rachel’s unwavering passion for building community and driving positive change shines through in her extensive volunteer work. By dedicating their time and expertise to various organizations and initiatives, she has not only contributed to important causes but also cultivated invaluable leadership skills and made a profound impact on the community she serves. Rachel’s genuine commitment to fostering meaningful connections and empowering others has not only created tangible results but also inspired a shared sense of purpose among individuals working towards a common goal of creating a better world.

Denver Art Museum

CultureHaus Chair & Museum Friends Board
September 2018 – present | Denver, CO

Evening MBA Association

Vice President
January 2021 – January 2022  |  Boulder, CO

Live Nation Entertainment

WE Nation Employee Resource Group, Founder
January 2020 – September 2020  |  Denver, CO

CreativeMornings Denver

Lead Organizer
June 2018 – August 2021 | Denver, CO

Colorado Ladies in Music

Lead Organizer
June 2018 – August 2021 | Denver, CO

1 Million Cups

Organizer
July 2016 – February 2017 | Asheville, NC

Let’s Build Something Extraordinary

Rachel is a versatile professional who brings business acumen and poise to dynamic environments. She is deeply passionate about building community, catalyzing connections, and forging authentic relationships. Reach out to discuss future collaborations and opportunities and create meaningful impact together.